Artist Republik

Background

Artist Republik is a MusicTech platform built by independent artists for independent artists. The company was created with the idea that music artists can be independent and in control of their careers. The company's mission is to reinvent the music marketing & distribution model. Artist Republik provides artists with the tools and support that any musician needs to turn their dreams into reality while maintaining full ownership & independence at a fraction of the cost.

My role with the company was as the Creative Director. While working for Artist Republik I was in charge of all creative assets, branding, & content strategies. I managed our content pipeline from idea to inception & managed all of our social media accounts across 3 separate brands. My responsibilities spanned across a variety of mediums from written content, graphic design, photo & video production, advertising & more. I managed a team of independent writers, partners & freelancers that all fed their work into our overall creative strategy.

Responsibilities Overview

Direct & Lead the Creative Vision & Team
Manage in-house team & freelance writers, designers, photographers, etc…
Communicate with company teams to ensure a clear vision for company branding & creative approach is consistent & cohesive
Oversee Content Development, Creation & Implementation
Develop & Implement Content Marketing Strategy across a variety of mediums
Apply creative knowledge to all in-progress projects
Pitch & Present New Ideas to Company Executives
Develop & Maintain the Brand Image, Voice & Visual Language
Manage all projects & ensure deadlines are being met (Asana Focused)
Manage Content Library
Oversee all work across mediums (see below for details & examples)