ego n friends

 
 

Background

ego n friends is a multidimensional indie pop artist based in Denver, Colorado. Raised in the Bay Area by Indian immigrant parents, he began playing guitar as a pre-teen and was determined to pursue a career in music by the time he reached high school. He adopted the name “ego n friends” to highlight his vast network of collaborators, most of whom he considers close friends.

ego and I connected through a shared ambition to find success in the music industry. I initially saw him perform several months before formally meeting and had thought to myself at the time, “I would love to work with this guy.” Before I knew it, we were working together on a group project known as the Denver Legends & not long after that began discussing creative direction for his brand. We worked together tirelessly for several months rebuilding his brand while simultaneously testing the rebrand on his album, are u alone? From that experience we have continued our work, building more foundation for what lies ahead.


BRAND DESIGN

The Brand Box

I have developed a concept that I use within my Creative Direction & Brand Design known as the “Brand Box.”

A Brand Box is, in essence, a “sand box” for brand creativity. It doesn’t serve as rigid rules for the artist brand identity, rather, a set of guidelines & philosophy to inform a more cohesive picture of the brand itself.

Brand Work Samples


Projects

are u alone?

ALBUM CAMPAIGN

SOFT & EDGY

PHOTO SERIES

NONE of Your Business

PHOTO SESSION

NONE OF YOUR BUSINESS

MUSIC VIDEO

MUNDANE MOMENTS

ALBUM ANNOUNCE CAMPAIGN

NEW FRIENDS TOUR

TOUR DESIGN & BRANDING


The Team

Christian Hundley // Creative Director | Producer | Photographer

Tomas Muelling // Art Director & Graphic Designer

Michael Zotto // Marketing & Concept Design

Cleo Mirza // PR & Copywriting

Andrew Hanson // Photographer + Production

Erik Branom // Photographer