VC Social

 
 

Background

VC Social was a social media management agency focused on small businesses & start-ups. The company was founded in November 2021 & immediately took off, gathering 20 clients in the first two weeks. VC Social’s approach to client & account management made the company stand out in the marketing community. In January 2022, the founders were approached by Trailblaze Marketing to acquire the company. The business was purchased & merged with Trailblaze Marketing in February 2022.

I was a Founding Member & Creative Director of VC Social. My role at the company was to develop the infrastructure & processes for client & account management. I was also in charge of the company’s overall creative strategy which was a key to the company’s success. I was also the Creative Director in charge of all client accounts. Meaning that I helped our clients develop their creative strategies & brand positioning. When VC Social merged with Trailblaze, I moved into a similar role at that company & helped oversee the transfer of processes over to Trailblaze Marketing’s systems.

Responsibilities Overview

  • Direct & Lead the Creative Vision & Team

  • Manage an in-house team of Account Managers & Content Designers

  • Communicate with company teams to ensure a clear vision for company branding & creative approach is consistent & cohesive

  • Oversee & Optimize Content Development, & Social Media Accounts for clients

  • Oversee client interactions with the public through social media

  • Develop & Maintain the Brand Image, Voice & Visual Language

  • Manage all projects & ensure deadlines are being met (Asana Focused)

  • Manage Content Library

  • Develop company infrastructure, workflows & processes

Trailblaze Marketing is a marketing agency based in Providence, RI. The company is a digital growth agency focused on generating leads and providing results-driven marketing solutions for organizations looking to elevate their brand and their business. Trailblaze offers a variety of marketing services such as website optimization, online advertising, email marketing, blogging, content development, strategy development, and due to the merger with VC social, social media management.

I was brought on initially to help oversee the transition from VC Social to the Trailblaze systems. During this time I migrated all of our client accounts from Asana to Wrike, hired several new employees, & continued to manage & oversee client accounts. My initial role with the company was as Head of Creative where I did the same work that I had been doing at VC Social. In March 2022 I was offered the position of Social Director where I would oversee the entire Social Media Management department & develop new processes & workflows to scale the division.

Responsibilities Overview

  • Oversee the Social Media Management Division

  • Manage an in-house team of Account Managers & Content Designers

  • Oversee & Optimize Content Development, & Social Media Accounts for clients

  • Oversee client interactions with the public through social media

  • Develop & Maintain the Brand Image, Voice & Visual Language for clients

  • Manage all projects & ensure deadlines are being met (Wrike Focused)

  • Manage Client Content Library

  • Continuously develop Social Media Management Division infrastructure, workflows & processes

References

Chris Parisi

+1 (401)-497-9195

cp@trailblazemktg.com

Nick Cianfaglione

+1 (401)-484-2798

nick.nesllc@gmail.com

Patrick Foley

+1 (774)-402-4291

pat@vcsocial.io